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John Sutherland's take on shaping your future

10 ways this solar powered contact lens will disrupt our business lives
Posted on 22 Apr 2010

If this is not a Value-Disruptor I’m not sure what is.

Value-disruptors disrupt the norm and bring value into our lives.

Fast Company featured an article this week about a smart contact lens.

As they stated:

Although it might sound like something from a science fiction novel, scientists at the University of Washington are working on solar powered contact lenses with transparent LEDs embedded onto the lens. This technology could be applied in countless ways, from health monitoring to text translation right in front of the wearer’s eyes.

And of course they gave us a cute picture of a consumer application.

When confronted with such astounding technology our first reaction is to typically dismiss it.  Who would ever use such a thing?  It reminds us of what everyone said in 1903 when the Wright brothers first flew.  However as leaders in our field we need to project into the future and imagine the possibilities.  Otherwise, how would we ever innovate?

So here’s my 5 minute take on 10 business applications that will allow new behaviors to emerge and in so doing create value in our lives.  Perhaps after you read them you can figure out ways you could use this technology to make your lives better.

10 business applications from a disruptive technology.

  1. Financial traders on the stock exchanges will use it to see the trajectory of trades they are following.
  2. CEOs will use it to walk around their organizations and see  information on who they are talking to, their area of responsibility and the performance of their teams.
  3. Pilots will use it to keep their eyes outside the window.
  4. Police officers will use it, along with face recognition, to identify who’s in the car when they approach.
  5. Surgeons will use it to see updates on the status of their patients without diverting their attention from the patient.
  6. Real estate agents will use it to see comparisons of the house they are showing clients with recent real-time sale prices in the area.
  7. Repair people will use it to identify parts on an object they are repairing that is new to them.
  8. Retailers will use it to look at items on the shelf and see which brands and sizes are moving with the greatest velocity that day.
  9. Landscapers will use it to identify grubs in the lawn to apply the correct insecticide.
  10. Politicians will use it to identify the big campaign contributors in a crowd.

What applications can you imagine?

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