The Signal Pattern?

The Signal Interpreter

1. Assess the behavioral impact of the signal within the context of the originating environment.
2. Transport that behavior into your environment by imagining a scenario where the same behavior, or something similar, could work for you.
3. Assess the do ability (barriers and the like) and take appropriate action.

Future of Medicine

Daniel Kraft video on the Future of Medicine gives a fast paced look at how medicine will evolve based on Apps.

Here’s my take on his talk and how the “signals” he talks about would fit with  other businesses. Specifically, around minute 3 he mentions using glucose meters with your iPhone to measure glucose levels and then send to your doctor.  That’s just one of many apps he talks about.  Let’s deal with just that one signal and see how we might transport it to the soft drink business by using the signal interpreter.  I chose the soft drink business because that seems “far away” from medicine

Step 1: Assess behavior impact in originating environment.
People are concerned about their health and want to keep track of important information and share it with experts.

Step 2: Transport the behavior into your situation (Soft Drinks)

Create an app that:

• Scans bar codes on any bottle of liquid from any supplier
• Downloads critical ingredient amounts into a personal database
• Tallies the total on key ingredients (proteins, sugars, etc)
• Compares them to health goals
• Set with the aid of a health professional (dietician?)

Step 3: Assess do ability

• Can you get access to bar-codes across the industry?
• Will other vendors share their ingredient list?  (May need to partner)
• Who will provide health advice and at what cost?

There you have it.  About 1 minute to think of it, and 5 minutes to write it.

Working with signals is easy when you know the pattern.

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