John Sutherland's take on shaping your future
Game Changing Part 4 – Translating signals into value
Posted on 20 Jan 2011
Listening and interpreting signals
No-one is destined to be a me-too player. We can all be game-changers.
The fourth in a series of posts about how businesses can own their future.
Here is what we have covered so far.
- Game Changing Part 1 – Analyzing the Future
- Game Changing Part 2 – Sensing and Adapting
- Game Changing Part 3 – Experimenting
There are interesting developments all around us. Many of these flash by without notice. It’s our future rushing by. All we have to do is grab one or two to take control of our destiny.
Here’s three unrelated developments (signals) that when combined, give us a glimpse of the seemingly invisible opportunities that surround us.
Signal 1: Robot avatar
Anybots now sells a rolling robot avatar that lets you be available anywhere on-site, 24/7, in informal settings. As noted in a recent Fast Company article:
Signal 2: Long distance natural motion control
Taylor Veltrop has connected a Microsoft Kinect to a miniature robot, controlling it through his own motions. You can learn more about it here.
This is early stages so there are no commercial applications yet.
But then, there’s signal 3.
Signal 3 – Nintendo 3ds
Nintento recently launched its new hand-held game that features 3D viewing without the need for glasses.
Game-Changing Conclusions
Put them all together and what do you get?
A full size robot avatar, that you control from afar through natural body motions, that lets you see what’s going on in 3D.
Imagine the behaviour changes that will spawn:
- in distance medicine
- in servicing remote locations
- in servicing important clients
- in policing
- in border security
- in meetings
That’s how game-changing works. You:
- see signals,
- put them together,
- project the behavior changes that will occur,
- and then imagine a way to use those new behaviors to make your company stand-out.
In so doing, you not only see into the future before your competitors do, you get on board early and learn how to use it before everyone else does.
Questions to consider
- Are you and your company signal watching? (formally? informally? at all?)
- Do you meet to discuss what they might mean to your situation?
- When assessing the signals do you discuss what new behaviours might emerge?
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